Danny Wimmer Presents has unveiled the much-anticipated daily schedule and single-day pass options for the 4th annual Born & Raised Festival, set to take place from September 13-15 in Pryor, Oklahoma. The festival, known for celebrating the rebellious spirit of country music, will feature a stellar lineup of artists who embody the “Outlaw” ethos, spanning genres like Americana, Red Dirt, and folk.
Headliners and Lineup
The 2024 Born & Raised Festival will showcase a powerhouse lineup, with mainstage headliners including country legend Hank Williams Jr. on Friday, rising star Koe Wetzel on Saturday, and the ever-popular Cody Johnson closing out the festival on Sunday. The festival kicks off on Thursday, September 12, with an exclusive Honky Tonk event for 3-day pass holders and campers, featuring performances by Jack Ingram, The Band of Heathens, and Josh Weathers.
Born and Raised Festival 2024 Schedule
The complete daily schedule offers a rich variety of performances from left-of-center country artists, ensuring something for every fan:
- Thursday, Sept. 12 (Honky Tonk Kick-off): Jack Ingram, The Band Of Heathens, Josh Weathers
- Friday, Sept. 13: Hank Williams Jr., Shane Smith & The Saints, The Cadillac Three, William Clark Green, Brent Cobb, Tyler Halverson, Cody Canada & The Departed, Colby Acuff, Kin Faux, Lance Roark, Blaine Bailey
- Saturday, Sept. 14: Koe Wetzel, Midland, Treaty Oak Revival, Kolby Cooper, Paul Cauthen, J.R. Carroll, Pony Bradshaw, Reid Haughton, Maggie Antone, Clayton Mullen, Jason Scott & The High Heat
- Sunday, Sept. 15: Cody Johnson, Dwight Yoakam, The Red Clay Strays, Stephen Wilson Jr., Wade Bowen, Ole 60, The Wilder Blue, Jamie Lin Wilson, Django Walker, Zandi Holup, Harper O’Neill
Ticket Options and New Offerings
For 2024, Born & Raised is introducing new ticket options, including Single Day Reserved VIP passes, available for purchase starting Thursday, June 13 at 12 p.m. CST. General admission single-day passes start at $79.99 plus fees, while weekend passes begin at $189.99 plus fees. Flexible payment options, including a $10 down or 10% layaway plan, are also available.
Festivalgoers purchasing weekend passes can enjoy added perks, such as access to the Thursday Night Honky Tonk Kick-off party and Friday’s Late Night party featuring The Cadillac Three and Kin Faux at no additional cost. VIP pass holders will also be treated to daily acoustic performances, and glamping options are available for those looking to elevate their festival experience.
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Special Features: College Town and Leaderboard Challenge
This year, the festival introduces “Summer School: College Town,” a designated area within the campgrounds tailored for college students. With a valid student ID, festivalgoers can secure GA passes at the lowest all-weekend price point and reserve a campsite in College Town to enjoy the festivities with fellow students.
Adding a competitive twist, Born & Raised will feature a leaderboard on its website to track which college campuses are repping the festival the hardest. The winning campus will receive a designated section within College Town, along with special prizes.
A Bright Future for Born & Raised
The 2024 Born & Raised Festival is under the expert guidance of Danny Wimmer Presents, the largest independent live event producer in the U.S., who acquired the festival earlier this year. Danny Wimmer Presents is committed to maintaining the festival’s unique character while continuing to work closely with Pryor Creek Music Festivals, the original creators of Born & Raised, and other key stakeholders.
For more information, to view the full lineup, and to purchase passes, visit bornandraisedfestival.com.
