Global superstar Dolly Parton has unveiled her inaugural collection of wines, Dolly Wines, created in collaboration with Parton Family Cellars and the prominent Accolade Wines.
During a press conference at Fan Fair X at CMA Fest this morning, Parton launched her Dolly! All Access pop-up experience, which features an impressive photo opportunity with a giant Dolly Wines bottle. Like Dolly herself, Dolly Wines aim to resonate deeply, highlighting the delicate and extraordinary.
The first release from this collection, Dolly Wines California Chardonnay 2023, will be available in the United States at major retailers starting in July. Beginning today, it is exclusively available for pre-sale through Vivino on www.DollyWines.com. This crisp Chardonnay is noted for its blend of white peach, sweet cream, and toasty oak, achieving a perfectly balanced sweetness.
U.S. consumers who pre-order the Dolly Wines California Chardonnay 2023 through Vivino can enjoy the limited-time ‘$1 Dolly Days’ promotion. For just $1 at checkout, they can sign up for a month of Vivino Plus, which includes free shipping on their order. Pre-sale orders will start shipping on June 25, 2024, with the wine hitting retailers in July 2024.
Known for her ability to bring people together, each bottle of Dolly Wines invites both wine enthusiasts and music fans into Dolly’s world. Dolly was deeply involved in the winemaking process, providing her input on taste, look, and feel to ensure each bottle encapsulates her unique magic.
Brokered by IMG, the initial Dolly Wines range includes three varietals: Chardonnay, Rosé, and Prosecco. Additionally, a fourth varietal, Sparkling, will debut in Australia under the Dolly Parton label in September 2024. The Rosé and Prosecco are set to hit UK retailers in Fall 2024.
“We are beyond excited to bring Dolly Wines to the world,” said Sandy Mayo, Chief Marketing Officer of Accolade Wines. “Dolly herself was involved in all aspects of each wine, and we think they capture her captivating sense of fun and sparkle perfectly. Like the lady herself, we think everyone, everywhere will love it. Go ahead, pour yourself a cup of ambition!”
