Lee Brice, country music singer and songwriter, farmer and Case IH brand ambassador will celebrate the tireless work of producers throughout his ‘Label Me Proud Tour’ with his song “Farmer.” The song was written as part of Case IH’s “Built by Farmers” initiative. Additionally, the campaign connects the company’s employees, dealers and their families rooted in agriculture with the farmers who use Case IH equipment and technology.
Born and raised in South Carolina, Brice pays homage to North America’s dedicated producers and ranchers through his lyrics. Like Case IH, “Farmer” honors the hardworking men and women who are up at dawn to work the land.
With its classic country style, the humble and moving song recognizes the tough, dedicated individuals who provide food and supply raw materials to feed North America and the world. The song debuted at the 2021 Farm Progress Show Concert in Decatur, Illinois.
“Label Me Proud Tour”
The cross-country “Label Me Proud” tour will span 23 cities and select stops throughout the tour will feature “Farmer” in the concert setlist.
“Label Me Proud” Tour Dates:
- Thursday June 2nd, 2022 Hampton Beach, NH, Casino Ballroom
- Friday June 3rd, 2022 Bridgeport, CT, Hartford HealthCare Amphitheater
- Thursday June 9th, 2022 Kearney, NE, Viaero Center
- Saturday June 11th, 2022 Maryland Heights, MO, Saint Louis Music Park
- Thursday June 16th, 2022 Toledo, OH, Toledo Zoo Amphitheater
- Friday June 17th Ft. Wayne, IN , Allen County War Memorial Coliseum
- Saturday June 18th, 2022 Sterling Heights, MI, Michigan Lottery Amphitheatre
- Friday July 8th, 2022 Washington, D.C., The Anthem
- Thursday August 11th, 2022 Pensacola, FL, Pensacola Bay Center
- Friday August 12th, 2022 St. Augustine, FL, St. Augustine Amphitheatre
- Saturday August 13th, 2022 Boca Raton, FL, Mizner Park Amphitheater
- Thursday August 25th, 2022 Huntington, WV, Mountain Health Arena
- Friday August 26th, 2022 Johnson City, TN, Freedom Hall Civic Center
- Saturday August 27th, 2022 Chattanooga, TN, Soldiers and Sailors Memorial
- Thursday September 8th, 2022 Charlottesville, VA, Ting Pavilion
- Friday September 9th, 2022 Youngstown, OH, Youngstown Foundation Amphitheatre
- Saturday September 10th, 2022 Raleigh, NC, Red Hat Amphitheater
- Thursday September 15th, 2022 Cape Girardeau, MO, Show Me Center
- Friday September 16th, 2022 Cincinnati, OH, PNC Pavilion
- Saturday September 17th, 2022 Indianapolis, IN, TCU Amphitheater at White River State Park
- Thursday September 22nd, 2022 Jonesboro, AR, First National Bank Arena
- Friday September 23rd, 2022 Bossier City, LA, Brookshire Grocery Arena
- Saturday September 24th, 2022 Sugar Land, TX, Smart Financial Centre
For more information on the “Label Me Proud” tour or Lee Brice, visit https://www.leebrice.com/.
