Country artist Lewis Brice is making waves in the music industry with his latest album, Product Of, and its heartfelt title track. Brice, whose upbringing was shaped by hard-working parents, recently shared insights into his album and the significance of authenticity in his work during an interview at CRS in Nashville.
The album’s latest single, “Product Of,” serves as a tribute to Brice’s parents and the values they instilled in him. It’s a touching narrative of perseverance and love, inspired by his family’s journey. “My mama and daddy raised us through hard work,” Brice explains. “They worked hard to give us more opportunities. As a parent, that’s all you can ask for.” His parents’ efforts paid off as they now have two songs who are living their dreams making country music.
The accompanying music video for “Product Of,” featuring Brice’s brother, Lee Brice, was filmed in their hometown of Sumter, S.C. Brice wanted the video to authentically capture the essence of small-town life and enlisted their parents to star in it. “Everything you see in the video is very real,” Brice emphasizes, sharing that he wanted viewers to see the unfeigned interactions.
Authenticity is a core value for Brice, reflecting in both his music and his actions. He believes that his fans can discern sincerity and genuineness in his work. “I know my fans can see through anything that’s not real,” he asserts.
Watch the Official “Product Of” Music Video
Brice’s commitment to authenticity extends to his songwriting process. He was a writer on every track on the album, drawing from his own experiences and emotions. While he hasn’t yet pursued outside cuts, Brice remains open to the idea as long as he connects with the material.
Looking ahead, Brice teases potential future singles from the album, including “Shadow,” a heartfelt ode to his wife. As he continues to share his music with the world, Brice remains grounded in his roots, grateful for the small-town love that shaped him into the artist he is today. For more information on Lewis Brice, visit https://www.lewisbrice.com/ or follow him on social media.