Curb Records hitmaker Rodney Atkins is back with new music. His latest single, “Helluvit,” out today, captures the ups and downs of real life and love, inspired directly by his relationship with wife and fellow artist Rose Falcon. The track arrives alongside a lighthearted video featuring Falcon and their two sons, Scout and Ryder.
Atkins says the song reflects both gratitude and risk, rooted in his 2 a.m. Vegas proposal to Falcon. Written by Atkins, Falcon, Daniel Ethridge, and Seth Mosley, and produced with Jordan Schmidt, the upbeat tune gives fans another taste of Atkins’ long-awaited next album, set for release in 2026.
A Love Story in Song
“Helluvit wasn’t just a love song, it was our story about holding on to love through all the twists and turns life throws at you, fightin’ and makin’ up, raisin’ babies, laughin’ through the madness, and finding a little bit of heaven in the middle of the Helluvit,” Atkins shares.
He adds that recording the track felt freeing: “Singing it felt like cuttin’ loose and telling the truth about life and love. It’s unpredictable, it’s a little crazy, and it’s worth every bit of it.”
Watch the Video
Previewing a New Era
“Helluvit” follows several new releases from Atkins this year, including the heartfelt “Marry Me Again” and “Watching You 2.0 (feat. Elijah Atkins),” a fresh take on his career-defining hit. He also released the patriotic anthem “True South,” which landed a placement on Netflix’s crime drama The Waterfront.
Fans can also hear more from Atkins in his recent conversation with Bobby Bones on the BobbyCast podcast, where he discussed his Music Row beginnings, the first meeting with his birth mother, and the staying power of his biggest hits.
The Legacy of Rodney Atkins
With six No. 1 singles, eight Top 5 hits, and more than 5 billion global streams, Rodney Atkins remains one of country music’s most impactful artists. His Platinum-certified hit “Watching You” earned a BMI “Million-Air” award and was named the top-played country song of the decade by Country Aircheck. He was also ranked the second most-played male artist of that decade overall.
Atkins has brought his music to national television audiences through appearances on NBC’s TODAY Show, GMA’s Strahan & Sara, and FOX & Friends. His catalog includes 16.5 million RIAA-certified units across nine singles and three albums.
60 Years of Curb Records Excellence
Celebrating its 60th anniversary, Curb Records stands as the largest independently distributed record label in the United States. Founded in 1964 by Mike Curb, the company has achieved 435 No. 1 records, over 1,500 Top 10 hits, and more than 4,500 total chart appearances.
The label has been home to some of music’s biggest names, including Tim McGraw, Hank Williams Jr., Lee Brice, LeAnn Rimes, The Judds, Dylan Scott, Sawyer Brown, Wynonna, Lyle Lovett, Jo Dee Messina, and for KING + COUNTRY, among many others.
