Iconic Country Star Expands Legacy with Premium Food Line
Renowned singer, songwriter, and businessman Toby Keith, celebrated for his significant impact on country music, has expanded his legacy into the food industry with the launch of Toby Keith’s Premium. This premium food brand, which was under development for over 18 months before Keith’s passing earlier this year, is now available for online purchase at tobykeithpremium.com.
Diverse and High-Quality Food Offerings
Toby Keith’s Premium features an impressive array of products, including Blue Catfish in chunks and fillets with various breading options, Smash Burgers, Chicken & Beef Big Dogs, and Getcha Some Sauces. The product line also includes double-wall stainless steel Big Daddy Cups. The company, led by CEO Winston Tucker, sources 100% USA-sourced meats and other food items, which are packaged and distributed by the family-owned Rastelli Foods Group and Pier Fish Group.
Tucker, who bonded with Keith over their shared passion for fishing and food, notes that quality was always Keith’s top priority. “He didn’t like farm-raised catfish,” Tucker recalls. “His exact words were, ‘I don’t want any of those farm-raised catfish that taste like mud.’”
Premium Catfish and More
Unlike the channel catfish commonly found in many restaurants and stores, Toby Keith’s Premium sources blue catfish from the Great Lakes and the Chesapeake Bay. These fish are known for their superior quality and taste, akin to wild-caught Alaskan salmon. “We will be the first to bring blue catfish to retail in volume,” Tucker says.
Keith’s dedication to quality is also evident in the brand’s hot dogs and burgers. The Big Dog, a 3.5-inch round hot dog made from real beef and chicken breast, and the Smash Burgers, designed to reflect Keith’s personal burger preferences, highlight his commitment to high-quality, flavorful food.
Launch and Legacy
Toby Keith’s Premium is available for purchase online at tobykeithpremium.com, with plans for select products to be available in major retail stores soon. Keith’s focus on premium quality extends to the packaging, which features a patriotic color scheme to honor the brand’s American roots. “All these products come from the USA, so that was important to him,” Tucker notes.
Keith’s influence continues to be felt through his music and beyond. Last month, NBC aired a special concert event, “Toby Keith: American Icon,” which became the network’s most-watched special of the year. The concert, filmed at a sold-out Bridgestone Arena in Nashville, featured performances from top country music stars and generated a significant boost in sales of Toby’s music catalog.
On October 4, Keith’s legacy will be further celebrated with the release of a newly compiled album, “13 Number Ones,” on CD and vinyl, featuring concert setlist staples from 1993 to 2005. Additionally, a remastered and expanded version of his Christmas album and his Greatest Hits: The Show Dog Years will be reissued.
In recognition of his contributions, Keith is also being honored with singalongs at OU Sooners home football games throughout the 2024 season. His connection to the University of Oklahoma, where he received an honorary degree, exemplifies his enduring legacy.
For more information and to explore Toby Keith’s Premium products, visit tobykeithpremium.com.
